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APRITIMODA: discovering Italian craftsmanship.

Saturday 23 and Sunday 24 October, a journey through the ateliers of renowned brands and workshops of artisanal excellence. Over 80 events dedicated to Italy’s world of beauty and craftsmanship. Reservations open today at [www.apritimoda.it](http://www.apritimoda.it).

Since 2017, ApritiModa has been bringing the public, for one weekend each year, to discover the most hidden and secret places of the fashion world. Places where creativity, genius, and our craftsmanship are preserved: the highest expression of Made in Italy.

On Saturday 23 and Sunday 24 October, ApritiModa returns throughout Italy, the event that opens the doors of over 80 ateliers and workshops belonging to renowned brands and internationally recognised centres of artisanal excellence. A mosaic of extraordinary places, traditionally closed to the public, where visitors can discover the “behind the scenes” of fashion and craftsmanship.

Through free visits with mandatory booking, it will be possible to enter historic palaces, hidden courtyards, and former factories transformed into creative spaces, meeting the protagonists and seeing how creations are born from the genius, culture, and artisanal skills of our territories.

ApritiModa has reached its fifth edition, the second on a national scale, and this year introduces new additions to the traditional mix of participating ateliers, workshops, and museums. Among them are eyewear manufacturers and umbrella makers, true examples of Italian excellence.

Moreover, this year ApritiModa will offer special visits to discover some of the most interesting creative and production experiences in ethical and sustainable fashion. Projects of great value, including social value, and courageous stories that deserve to be told.

ApritiModa will tell, one by one, one hundred stories: stories of places, people, and businesses.

The project was created from an idea by Cinzia Sasso and developed together with Eleonora Grigoletto, Lidia Pezzoni, Emma Pradella, Andrea Chisu, Mariavittoria Zaglio, Marta Marcolin, and Marialuisa Apreda.

ApritiModa is supported by the patronage of:

Ministero della Cultura, Ministero del Turismo, Fai, Fondazione Altagamma, Confindustria Moda, Regione Toscana, Comune di Milano e Confindustria BellunoCamera della Moda è partner istituzionale.

ApritiModa ha ricevuto il sostegno di Regione Lombardia nell’ambito della promozione della moda e del design.

Intesa Sanpaolo è main sponsor. Consorzio Prosecco Doc è official sparkling dell’evento che ha il sostegno anche di Euler Hermes, Fondazione Cologni, Fondazione Fiera Milano e Unic.

Ministry of Culture, Ministry of Tourism,  Fai, Fondazione Altagamma, Confindustria Moda,Tuscany Region, Municipality of Milan, and Confindustria Belluno. Camera della Moda is the institutional partner.

ApritiModa has received the support of the Lombardy Region as part of the promotion of fashion and design.

Intesa Sanpaolo is the main sponsor. Consorzio Prosecco Doc  is the official sparkling partner of the event, which also receives the support of Euler Hermes, Fondazione Cologni, Fondazione Fiera Milano and Unic.

APRITIMODA 2021

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